Choosing the Right Paper for Your Project
Types of Coated Paper:
Gloss Coated: Shiny, reflective, great for high-color images (e.g., flyers, catalogs).
Matte Coated: Smooth but non-reflective; ideal for readability (e.g., reports, booklets).
Silk/Satin Coated: A soft sheen that’s somewhere between gloss and matte; perfect for luxury prints.
Paper Weight (GSM)
Paper weight is measured in GSM (grams per square meter). It defines the thickness and durability of the paper.
| GSM Range | Description | Common Uses |
|---|---|---|
| 70–90 GSM | Lightweight | Office printing, notepads |
| 100–120 GSM | Medium | Letterheads, flyers |
| 130–170 GSM | Midweight | Posters, premium brochures |
| 200–250 GSM | Heavy | Menus, postcards |
| 300–400 GSM | Card stock | Business cards, packaging |
| 450+ GSM | Extra heavy | Hardcover covers, luxury packaging |
Eco-Friendly Paper Options
Sustainability is more important than ever. Thankfully, there are paper options that reduce your environmental footprint without compromising quality:
FSC-Certified Paper: Comes from responsibly managed forests.
Recycled Paper: Made from post-consumer materials.
Acid-Free Paper: Prevents yellowing and extends archival life.
Specialty Paper Types by Use Case
📇 Business Cards
300–400 GSM
Matte, glossy, or textured
Consider soft-touch lamination or spot UV for a premium feel
📚 Brochures & Catalogs
130–170 GSM for inner pages
200–250 GSM for covers
Gloss or silk coated to enhance visuals
🖼️ Posters
170–250 GSM
Gloss or satin finish for vivid colors
✉️ Letterheads & Stationery
90–120 GSM uncoated
Easy to write or print on
🏷️ Packaging & Tags
250–450 GSM
Can be kraft, recycled, or textured
📜 Certificates & Invitations
120–250 GSM textured or pearlescent
Add foil stamping or embossing for elegance
